The design objective was to rebrand and elevate Play-It-Again Sports toward becoming a more modern and established sports retail company.

This was first achieved through creating a both a distinct and easily recognizable visual identity. We managed to create a scalable mark that represents the integrity and essence of the brand that works in small spaces, and in smaller applications.

Next, we updated the design system — this new visual design system incorporates new font, colour and imagery that accurately represents the new re-design and visual identity.

Lastly, through improved branding + marketing — we have created a consistent and structured guide for advertisements, posts, and marketing materials to further the organizations visual identity and audience reach.